We’re clearly only a few months away from a presidential election, the latest indicator being the onslaught of negative advertisements coming from each presidential camp. By most accounts, it’s just getting nastier and nastier by the hour. Both sides of the aisle have dirt under their fingernails and the latest ad comes from my friends on the Democratic side of the aisle.
While this ad isn’t surprising, it troubles me. The message here is that Mitt Romney’s actions at Bain Capital were responsible for a woman’s death from cancer. Nothing is farther from the truth and even the White House/Obama campaign have distanced themselves from it. David Axelrod on Morning Joe was clear: “no one should or could blame Governor Romney for the death of that guy’s wife.” To be clear, this ad ran only on Youtube and aired once I believe on TV before it was pulled down.
Both campaigns and/or their surrogates are spewing false ads on TV, radio, in print, etc. False ads aren’t some sort of new political invention. It just seems to me that the brazenness employed by both sides of the aisle is getting out of hand this cycle. Take for example the TV ad the Romney campaign is running, claiming President Obama cut $716 Billion from Medicare. While it is true he used part of those cuts to pay for “Obamacare,” he also uses part of those savings taken directly from medical providers, NOT Medicare recipients, to pay for preventative care. At no point does Obama cut Medicare benefits. What’s worse is the Romney campaign leaves out that the Ryan budget did EXACTLY THE SAME THING. The hypocrisy is beyond belief.
Bottom line: both ads are pure unadulterated lies. I suppose it might be a tad bit naive to think that you just can’t lie on tv like that. But yes, that would take naivety to a whole new level, something I’m not prepared to do. Nor should I, for that matter, since I’m a part of the media now.
I’ve said time and time again on tv that what the American people crave right now, what they’re thirsty for, is authenticity, for someone to just tell them the truth. One of the reasons the Obama campaign from 2008 inspired so many people was because of his positive message of hope and change. I supported President Obama then and support him now but he and his staff were naive to think they could “change” Washington, DC in four short years. I’m reminded of President Carter’s same promise. He, too, failed miserably. And so the GOP talking point, or better yet laughing point, today is “keep the change.”
What I don’t want nor do I expect for the President’s campaign or its surrogates is to engage in the same dirty tricks as the other side of the aisle. Do I expect them to fight back, to counterattack? Of course! Sen. John Kerry’s people will tell you to this day that taking the high road in 2004 instead of attacking the Swift Boat ads was a mistake and probably cost them the election.
It’s one thing to counterattack. It’s another thing to smear the other side with lies. Burton and companies advertisement is dirty and it’s wrong. It is, in a word, a lie. I for one don’t believe there’s nothing the Obama campaign can do to stop these types of things. And I suppose there’s a difference between a campaign lying (like Romney is doing) versus a Super Pac lying (like Burton’s group is doing). In the end though, both stink to high heaven. It’s no wonder tv-watching America can find their “Mute” button without even batting an eye.